ABOUT US

Our Story

We have 20+ Years of Experience

Mr. Sanjeev Kapoor began his career as a trainee in the automotive industry, where he discovered a passion that gave him the drive to launch his own distribution company in the automotive aftermarket in 1990. He shares the entrepreneurial spirit of his family and is motivated to follow in their footsteps by starting his own firm. He rises to the top of this area in India at the start of 2000. This went on for a considerable 20 years, during which the company multiplied. In 2008, he transitioned from trading to production under the brand SHREE AMBA INDUSTRIES. With his extensive trading expertise, Shree Amba Industries established and improved its position as a pioneer in producing OEM-quality products. -WHEELER replacement components.

After some time, he created a business selling safety helmets and pannier boxes in 2013, also introducing the Replay brand helmet to the market. He started manufacturing aluminium pressure die-casting products in 2014. With the help of dedicated employees and devoted customers, the SAI brand expanded its business not only in India but also internationally. They began exporting their products in 2015 and have since reached over 33 nations. He made use of all of his knowledge to improve SAI Group’s growth trajectory and steadily expand its turnover.

In 2016, SAI Group acquired the Aerostar brand helmet company and started serving as an original equipment manufacturer (OEM) provider of helmets to Honda, Suzuki, TVS, and Royal Enfield motorcycles. With the same goal in mind, he once again expanded in 2018 under the prestigious brand name of SAI Group, adding the sector of trade in Two-WHEELER spare parts to supply a wide range of products under the SAI brand and to provide services globally. The SAI products and brand are the best on the market thanks to their strong organisational structure, targeted approach, cost-competitiveness, commitment, and quality assurance.

At SAI, we care deeply for our customers, and this motivated us to think…the result is an entire range of quality helmets to suit all- daily riders, racers, beginners and experienced bikers alike.

Our helmets are supplied under REPLAY & AEROSTAR brands to create loyal, niche market – not only confirming to various testing standards, but also providing comfort and style to the riders.

The accompanying images from our manufacturing unit in Bhiwadi (Rajasthan)- India, where these helmets are currently manufactured, depict the care and concern that goes into producing them.

In 2016, SAI Group acquired the Aerostar brand helmet company and started serving as an original equipment manufacturer (OEM) provider of helmets to Honda, Suzuki, TVS.